“For over two decades, The New Mastersounds have maintained more than just a reputation of longevity. Instead, they’ve cultivated a rare balance of consistency, yet commitment to constantly evolving their sound. Forged out of the golden age of the modern funk and soul revival in 1999, the band has amassed a catalog of sixteen albums, embarked on countless world tours, and drawn in a broad audience through both their original material and collaborations with esteemed vocalists and remixers.

After a two-year hiatus of in-person engagements, the band retreated to the brand new Floki Studios in Iceland to hunker down and create their 17th studio album. ‘The Deplar Effect’ was released on Color Red in September 2022, and features Atlanta based vocalist Lamar Williams Jr, son of Lamar Williams of the Allman Brothers”